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Sponsorship Success Metric

Submitted by cafuego on 14 April, 2013 - 11:33

Just after DrupalCon Sydney at the start of February of this year, I overheard some people wondering why they should sponsor a DrupalCon. Considering the people who attend, there's not a lot of product selling you can do if you're a Drupal shop and unless you're looking to hire delegates as new staff, there's not a lot of direct benefit from having a sponsor booth or table.

Obviously, helping to fund a DrupalCon and the Drupal Association via a sponsorship are good things to be doing for the community, but the payoff isn't necessarily immediately apparent. However, there definitely is one. There just hasn't been a metric for it, let alone a testable metric.

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